After five years at Auckland Grammar School, it can sometimes seem quite daunting carving out a path to a successful career. However, for Old Boy Tane Wolfgramm '13, his journey was anything but random.

Tane is a third-generation Old Boy, following in the footsteps of his father Stanley '76 and grandfather Frederick '54. "I think I was earmarked as a Grammar boy the second I was born! But I am truly proud of this school. I would walk past photos of my Granddad and Dad in the Great Hall and feel a sense of pride." He acknowledges that the recognition of being an Auckland Grammar Old Boy carries weight, both in New Zealand and abroad. "There is a mutual respect that comes with being part of the School's ethos."

Tane developed a strong passion for fandom and supporting teams during his time at the School; it was through his love for sports, especially rugby, that he found his career path. "I went to every 1st XV Rugby game that I could and cheering on the boys, never imagining that one day I would be paid to do exactly that - creating content and telling the stories of the athletes I once watched from the sidelines."

After graduating from Auckland Grammar School, Tane gained a Bachelor of Communications Studies from AUT, which provided the perfect backdrop to further explore his passion for sports and social media. "During my final year of my degree, I did a year-long internship at New Zealand Rugby League, which became a launching pad into the professional sports world."

Tane is now the Social and Digital Content Manager for the Blues and has been in the role since January 2021. Being in amongst the squad every week during trainings, media interviews and game days (at home, around the country and abroad) brings out a sense of belonging in Tane. It is something he likens to his time at the School, and he shares that with four other Old Boys who are current members of the squad: Kurt Eklund '05, Rieko Ioane '10, Corey Evans '14 and Josh Fusitu'a '15.

One of the most rewarding aspects of Tane's job is crafting compelling social media content for the team. "What excites me most is the opportunity to create a narrative within the city that I'm from. Not many get a platform this large to be creative and I am grateful to be able to do it for a team and a region that means so much to me."

While he has been able to capture some memorable moments during his time with the Blues, one stands out above the rest: the 2024 final with the Blues winning 41-10 over the Chiefs. "It felt like the culmination of years of hard work from so many people. Being on the field at that moment was incredibly special, and capturing that victory was something I'll never forget."

2025 will be another big year for Tane, especially when it comes to long-form content. His work isn't just about capturing the action on the field but creating a deeper connection with the people who follow the team, a behind-the-scenes look into the lives of the players. "On our YouTube channel, we have a series called Behind the Blues, where we will be deeper, more personals stories of the players throughout the season. Whether that is Vern Cotter taking us to his farm in Te Puke or Che Clark calling his parents to announce his debut, it is about offering fans something a little bit more."

To those who are inspired to follow in his footsteps and build a career in social media, especially within sports, Tane's advice is simple: just start. "There is no right way to do it. Pick up a camera, start telling a story, and take it one step at a time. It may take time to perfect, but the most important thing is to get started."